Mapletree Media partnered with The Aery, the first luxury condominium in the heart of Timor-Leste, to create a comprehensive branding and digital strategy that included asset creation, design and creative process, rebranding, content creation, and UI/UX build. The goal was to position The Aery as a premier luxury property, reflecting its sophistication and timeless style.
The Aery needed a branding and digital strategy that would capture the attention of sophisticated investors and buyers in Timor-Leste. The challenge was to create a cohesive brand identity and develop a user-friendly website that showcased the property’s elegance and world-class amenities.
Mapletree Media conducted a comprehensive rebranding exercise, including logo studies, redesign, brand messaging, and tone of voice development. The design system implemented across all marketing and digital channels reflected the luxurious image of The Aery.
A content marketing strategy was developed, tailored to The Aery’s target audience. Copywriting services provided valuable information about luxury living and the condominium’s unique features.
The Aery’s website was designed to showcase its elegance and amenities. The home page and inner pages were crafted with a warm color palette, contemporary visual elements, and intuitive navigation to create a seamless user experience.
Mapletree Media’s experienced developers built a user-friendly website optimized for both desktop and mobile devices. The website provided easy access to information about The Aery’s facilities, location, and services, encouraging users to take action.
High-quality images and videos were created to highlight the unique features and facilities of The Aery, emphasizing its contemporary elegance and luxurious furnishings. These assets were used in digital marketing campaigns.
Mapletree Media’s sophisticated design approach and comprehensive branding and digital strategy have positioned The Aery as a premier luxury property in Timor-Leste. The rebranding and creative process showcased the timeless contemporary elegance of the apartments, attracting sophisticated investors and buyers to the development. The new logo and overall design approach have set the standard for prestige and excellence, enhancing The Aery’s reputation and market positioning.
